When: May 18, 2023 at 2:00pm PST
In this month's Chopping Wealth, Brian Portnoy is joined by Hal Hershfield, Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA’s Anderson School of Management. In this far-reaching conversation, they will discuss how perception influences consumer behavior, and how we can use our understanding of these perceptions to improve outcomes for ourselves and for others now and in the future.